Web Design @ We22
Role
Web Designer
Tools
As a Designer at We22 GmbH, I led the design and delivery of over 300 responsive websites for small and medium-sized enterprises (SMEs). Working within a fast-paced, client-driven environment, I ensured that every website was not only visually compelling but also tailored to meet specific business needs.
Leveraging We22’s WordPress-based platform, I crafted user-friendly, accessible designs that enhanced brand identity and improved user engagement. My role required balancing rapid iteration cycles with high-quality execution—an exciting challenge that sharpened my ability to create scalable design solutions efficiently.
OVERVIEW & CONTEXT
DESIGN PROCESS & APPROACH
1.
Understanding Client Needs
Each project began with a client consultation to define business goals, brand identity, and user expectations. By fostering strong client relationships, I ensured that design decisions aligned with their vision while also maintaining usability best practices.
2.
Rapid Iteration & Execution
With a two-week turnaround per project, I refined an efficient design workflow that included:
✔ Wireframing and low-fidelity prototypes for quick feedback
✔ High-fidelity UI designs that reflected brand uniqueness
✔ Close collaboration with developers to ensure seamless implementation
3.
Accessibility & Performance Optimization
Every website was built following WCAG accessibility standards, ensuring inclusivity for a diverse user base. Additionally, I optimized performance by implementing responsive layouts, clean typography, and structured UI components that adapted seamlessly across devices.
🚀 80% increase in user engagement across redesigned client websites
📈 Improved client retention rates by delivering compelling, conversion-focused websites
✅ Successfully managed and delivered 300+ projects on schedule, balancing creativity with technical feasibility
One of the most rewarding aspects of this role was seeing firsthand how thoughtful UX/UI design could transform a business’s digital presence—from increasing brand credibility to driving customer conversions.
IMPACT & RESULTS
BEYOND WEB DESIGN: ADDITIONAL CONTRIBUTIONS
Beyond designing websites, I also provided branding packages, including logo creation, color schemes, and typography guidelines, helping businesses establish a cohesive digital identity.
Collaborating with developers and project managers, I refined internal design templates that streamlined future web projects, reducing turnaround time while maintaining quality.
